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Sourcing low cost logo designs – PART 1

Now you’ve got a business name and bagged the URL you’ll need a great logo. Head down the Street and you’ll find the local design agencies charge big business prices. $2000 in our case!  For extreme...

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Using 99Designs: Sourcing low cost logo designs – PART 2

We’ve now got a great logo for our new Aware Monitoring service using 99Designs: Our logo was developed with the final designer over a number of ideas: In the end we had 37 designers who produced 146...

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Business cards – 5 key features for success

Business cards – a boring subject…but they are very important. It is said when you first meet someone you make your mind up whether you like them within the first 30 seconds! On these occasions...

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Launchpage design: One v.small step for man, one giant leap for Aware Monitoring

We’ve now got our Aware Monitoring launch page up – hurray!!! It took more work than we originally thought, which seems the norm for software development. The two build choices for a homepage or Launch...

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Creative designs: gimmick or differentiator?

I’m not a designer but I like to think I know the difference between good and not so good design. You may disagree with my judgements but that’s the great thing about design, its an opinion. Design is...

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5 Startup Steps to finding & working with freelancers

As there are just two of us (Simon Oxley – my co-founder and I) in our startup we need outside help. We’d love to employ full time permanent staff but without external funding or product traction it’s...

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The Creative Destruction of design

Whether we like it or not competition is inevitable. It’s the bedrock of our capitalist system – The Free Market. Whilst existing competitors try and out smart each other (Like the BMW/Audi Ad’s below)...

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